PRCA Statement Regarding U.S. Smokeless Tobacco Co.
Since 1986, U.S. Smokeless Tobacco Co. has been a partner of the Professional Rodeo Cowboys Association (PRCA). Recently merged with Altria Group on January 6, 2009, U.S. Smokeless announced today that they will not be renewing their agreement with the PRCA after 2009.
U.S. Smokeless sponsored numerous programs within the PRCA including the Wrangler NFR, Dodge National Circuit Finals Rodeo, all 12 Circuit Finals Rodeos, Bucking Stock of the Year Awards, as well as traveling scoreboards shown at more than 100 rodeos across the U.S.
PRCA Properties and USST are currently in discussions regarding the opportunities available with the scoreboard program. Contact Sara Muirheid, Director of Marketing, at 719.528.4792 or firstname.lastname@example.org, with any questions or concerns.
"We appreciate all that U.S. Smokeless has done for the PRCA and the sport of rodeo throughout the years," said PRCA Commissioner Karl Stressman. "This transition will provide a great opportunity for additional sponsors to become involved in some of our key programs."
Here is a link to the statement: http://tinyurl.com/yk6f97e